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Trends come and go. As a business, you should always be on the lookout for seasonal trends and avoid letting your competition get ahead of you in the SEO game.

Fortunately, there’s a free yet very powerful SEO tool that can give you access to current trends and needs of the industry that you operate in.

Say hello to Google Trends. 

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What exactly is Google Trends?

Google Trends is a free tool that shows how popular a search term is on Google. It showcases statistics and other information about how frequently users search for specific terms on Google and Youtube. Its simple to use nature allows you to gather and compare the information. In Google Trends, users can also use search results to find various information sources by typing in their keyword-filled terms.

Although Google Trends is accurate, it does not show actual data. Other paid SEO tools may estimate how much traffic a keyword gets - although those estimates are based on data collected from other sources.

How To Use Google Trends For SEO

1. Find your niche

You can utilise Google Trends to determine the niche market that you would like to capture through your site. Change the date in “Interest over time” from “12 months” to “2004-present”. This can help you to indicate (based on the data) which niches are more likely to be trending in the future.

2. Track the search trend

Google Trends lets you look at a search term over the past 12 months, but you can expand that time range to cover more than a year. For example, the search term "improve sleep" remains fairly constant throughout the year, despite occasional fluctuations. 

Google Trends also displays the number of times a keyword has been searched for in the previous year. This can help you to tailor your marketing campaigns to ensure optimal performance. Another great thing about this tool is that it can assist you in avoiding words and phrases that are losing traction. 

3. Find related keywords

With Google Trends, you can use your keyword phrase to find other relevant or related keywords that are popular right now. These keywords are listed in order of how popular they are, with a percentage of how much their search volume has increased. When Google Trends replaces % with the word "Breakout," it means that the number of searches for that keyword has increased by more than 5,000%.

You can look at the "trending" queries to see what users are currently searching and talking about, or at the “top” searches from the selected time span.

4. See related topics and content. 

Google Trends can assist you in locating terms that are relevant to your search. It may also provide you with comparable issues that you can write on in the future.” Related Queries” is where you will be able to focus on specific searches and “Related Topics” is where you can find broader topics related to what people are searching for.

The amazing thing about this function is that you can utilise it to easily identify related topics - without having to wrack your brain for hours. Scoring is done on a relative scale, with 100 representing the most searched term and 50 representing a term that is searched for half as frequently.

5. Consider LSI keywords

As Google Trends evolves, the importance of context will only grow. Also, keep in mind that Google Trends operates on a relative basis, so always consider everything in context.

LSI stands for "latent semantic indexing," a computer programme made to learn a wide range of synonyms based on context. Google Tools can help with SEO on a page by displaying LSI keywords. With the help of Google Tools, the internet has the potential to grow smarter than it already is by recognising more phrases and signifiers within the market.

Conclusion

Using Google Trends correctly can be a huge help in developing a successful SEO strategy. The tool can assist you in learning and understanding critical information about your content strategy. It will assist you in creating content in advance and help you stay ahead. It can also provide you with relevant figures for your audience and the time of year.

Do you want to try Google Trends to optimise your SEO? Don’t hesitate to reach us so we can help you set up your brand for success!