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Did you know that Instagram Reels are the primary driver of engagement growth on Instagram and millions of Instagram users are interacting with Reels every day?

And with their effort to slow down the growth of TikTok, Instagram’s push on Reels means that the short videos are now showing up on your regular feed, your Explore page and anywhere between.

Given this, it could be worth considering to include Instagram Reels in your marketing approach.

Looking to get a better idea on how Reels works? We got you.

Here's all you need to know:

Did you know?

• Instagram has 1 billion monthly active users
• 500 million users use Instagram Stories every day
• 2.5 stories are posted every week by brands
• 63% of Instagram users log in every day
• 42% check Instagram multiple times a day
• 33% of most-viewed stories are from businesses

What are Instagram Reels?

Instagram Reels are a short video creation and editing tool that allows you to create interesting and engaging videos of up to 60 seconds.

Many brands have seen a significant increase in the engagement rate by 280% by integrating Instagram Reels into their Instagram marketing strategy.

How do Instagram Reels work?

1. Creating Reels

Users can record reels all at once, in a series of short clips or upload from a gallery. Press and hold the capture button to start creating a reel.

You can add the following to your Reels:

• AR Effects
• Audio
• Align Objects for Seamless Transition
• Control Speed

2. Sharing Reels

Public account holders can share their creations with their followers by posting them in their feed or sharing it in a dedicated space in Explore for the Instagram community to see them. Private account holders can only share their reels with their followers.

Reels shared as an Instagram story:

• Do not appear on your profile
• Do not get shared to reels in Explore
• Disappear after 24 hours

3. Watching Reels

There are four ways to find and watch reels on Instagram:

• Browse your feed and look for reel icons placed to differentiate reels from Instagram videos.
• Visit the Explore page, tap the video to watch and scroll down to unveil more reels.
• Search for reels by using hashtags.
• Tap on the audio name and hashtag at the bottom. It will direct you to reels that use the same audio name and hashtags.

How to Use Instagram Reels for Your Brand?

Instagram Reels provide great potential for marketers to establish a massive following and an engaged community on Instagram. Without a question, it is a fun and interactive way to offer creative and instructional material that helps you build brand awareness and reach a wider audience. Reels may easily be displayed on the Explore page, providing you with an excellent opportunity to showcase your business and products to a larger audience.

Today, many influencers, marketers, and companies are including Instagram Reels into their social media marketing plan and reaping the benefits. Here are some great ways for brands to leverage Instagram Reels:

Use Reels to Promote Your Products

Use your Instagram Reels to promote your products and services to a larger Instagram audience. Users who do not follow your Instagram account can see your posts because the Reels can be shown on the Explore page. All you need to do is add the appropriate hashtags and relevant captions to help people find your work.

Remember, Instagram allows you to make your reels shoppable, which allows marketers to tag their products and consumers to purchase them immediately from the video. Brands that feature their items on Instagram reels have a great opportunity to increase sales and visitors to their website.

Use it to Share Educational Content

The nicest thing about Instagram Reels is that you can publish useful, educational content in an easy-to-understand style. People like brief and easy-to-digest material, and Instagram Reels provide marketers with the option to assist their target audience in resolving problems by providing simple and quick solutions.

Posting educational content can assist you in developing a reputable brand image and establishing your position as an industry expert. Many well-known companies, including Sephora, Maybelline, and Amazon, employ Reels to help people solve problems. Furthermore, many industry influencers are using Instagram Reels and providing educational videos to assist their audiences to learn new skills.

Use it to Share Promotional and Discount Deals

Instagram Reels can be used to notify people about future sales and discounts. Make your video material more engaging by displaying your human side. Making it overly salesy may reduce your chances of achieving your goals. Maintain your authenticity and creativity to persuade people to try your products or services, which will result in increased engagement and sales.

Use it to Share Company Culture or Behind-the-Scenes Content

Sharing behind-the-scenes content can help marketers project a positive brand image by informing users about who they are and what products or services they provide. It fosters trust and deep, meaningful ties with potential customers. You can showcase how your team works, the product creation process, your brand story, your company culture, and other interesting information that creates user engagement and brand recognition.

Instagram Reels are gradually becoming an essential aspect of Instagram marketing strategies. Every brand has the potential to benefit from Instagram Reels, regardless of the products or services they provide.

For social media marketing with an impact, connect with the expert Team Elephant at www.elephantintheboardroom.com.au.