Blog

“New is always better.” — But is it?

Spicing up your feed with new and fresh content is good, but it is not always sustainable.

Repurposing content is a great way to breathe new life into your previously successful content. It provides you with the opportunity to share the most important and popular parts of your blog with other social media platforms and vice versa. 

Of course, it is not as simple as “copy and paste”, but if you approach it strategically, you can repurpose your content strategically.

In this article, we will discuss the benefits of repurposing content and how to go about it strategically.

Benefits of Repurposing Contents

Repurposing content has several benefits, such as: 

1. Repurposing Content is a sound marketing strategy.

Repurposing content essentially means taking a piece of content that you previously created, putting a new spin on it, and giving it new life.

When repurposing content, you can switch it up in a variety of different ways. You can modify it to rank for keywords that might not have worked the first time or simply take the main points of a great blog and turn it into an Instagram carousel. There is no exact recipe for success, but you can fine-tune your content optimisation strategy. 

You will be on your way to success in no time if you use key metrics like page views, impressions, conversions, and backlinks to help you decide how to repurpose your content for different audiences.

Once you have discovered a way to reuse your content, you should promote it through other channels to ensure that it is reaching as many people as possible. Incorporate it within your landing pages, share it on social media, or incorporate it within the promotional emails that you send to your email list. Doesn’t that sound like a great long-term strategy? *wink*.

2. Repurposing Content will help you to get more traffic and leads.

Repurposing and reformatting your content can help you meet the needs of your current audience more effectively.

Slightly modifying and changing the approach for different platforms can have a significant impact. It boosts audience engagement and can expose your brand to new audiences and potential future customers. This includes making your content available in a variety of formats and platforms so that all users can enjoy it.

Reminder: do not underestimate the power of a click. It has the potential to direct an Instagram follower to your website’s landing page.

3. Repurposing Content can help you build your brand as an expert.

The great thing about repurposing content is that it can help to be found in more places. The more high-quality content you have, the more powerful your online presence will be - which will provide you with the opportunity to grow your customer base. It is also one of the most effective ways to establish yourself as an expert and thought leader in your field.

Another benefit of repurposing your content is that it frees up time that you would normally spend brainstorming new content ideas. This allows you to spend more time interacting with those who follow you and develop long-term and meaningful relationships.

4. Repurposing Content helps you extend the life of your blogs.

Through content repurposing, old content can be given a second, third, or even fourth chance to receive the attention that it deserves. Although, you will need to use the right strategies to refresh each piece. Repurposing can bring an old favourite back to life and ensure that your fire content is never forgotten. 

5. Repurposing Content saves you time.

Simply put, repurposing content for social media saves you time and effort by reusing something you’ve already created (but with a twist!). This can save you countless hours while also making scaling up your content strategy and traffic generation a breeze.

Some content repurposing ideas:

• Turn blog graphics into social media or story posts.
• Turn blog content into infographics 
• Create short (reels) or long (youtube) form content from blog content
• Create audio content from blog content (or start a podcast!)
• Take the key findings from blog posts and share them on Twitter or Linkedin.

Takeaway: Old content can be new again!

Repurposing content is simple: you take a great old piece of content and spice it up to make it new again. It is an excellent way to expand the audiences that you reach while also providing them with high-quality content. It is definitely worth your while and can help free up time within your busy schedule.

And if you're looking to repurpose your content, Elephant in the Boardroom is here to help you. Our SEO, web development, and digital marketing services are trusted by businesses all over the world. Let's see how we can help you at www.elephantintheboardroom.com.au!