Events

There’s nothing quite like the buzz of live sport—and when Wrexham AFC landed in Melbourne for their Down Under Tour, we knew we had to be there.

From Hollywood hype to grassroots passion, this event had it all. And as always, Elephant in the Boardroom showed up to soak in the energy, share the experience with our clients and friends, and be part of something a little out of the ordinary.

A Big Night at Marvel Stadium

Last Friday, 11th July, the EITB team made our way to Marvel Stadium, ready for a night of football, fun, and maybe even a Ryan Reynolds sighting (sadly, no dice).

Wrexham took on Melbourne Victory in front of a massive crowd—over 37,000 fans packed the stands, and you could feel the excitement in the air. The red-and-white army turned up in full force, and we were right there with them, cheering from our seats with clients, partners, and friends.

While Melbourne Victory didn’t get the win (final score: 3–0 to Wrexham), the atmosphere more than made up for it. It was an unforgettable night that brought people together from die-hard supporters to curious newcomers who just love a good underdog story.

More Than Just a Game

This wasn’t your typical friendly. The Wrexham story; small-town club backed by big-name owners, is something special. It’s about belief, resilience, and doing things differently. Naturally, that resonated with us.

At EITB, we’re all about brands that dare to stand out, and Wrexham’s journey from obscurity to global spotlight is a masterclass in storytelling and community building.

It was also a great chance to reconnect—with each other, with our clients, and with the simple joy of watching live sport in good company (snacks and cold drinks included).

What’s Next?

The tour continues in Sydney and Wellington, but we’re still riding the high from the Melbourne match. These kinds of experiences are what inspire us to keep pushing boundaries—not just in football, but in the work we do every day.

To our clients who joined us—thank you for being part of the night. To Wrexham—what a performance. And to the Melbourne Victory fans—we feel your pain, but hey, what a crowd.

Keep an eye on our socials for event photos and a few behind-the-scenes snaps. 

Until next time—Team EITB.