Retargeting for E-Commerce
Ever had an ad pop up on Instagram for a product you’d recently browsed? Odds are, we all have. No, Instagram cannot read your mind. You’ve simply…
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Common Email Marketing Mistakes
Email marketing is an old-school strategy that paved the way for more recent digital marketing developments. Though it’s been around for a long time…
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Chatbots: Past, Present and Future
Two years ago, Gartner predicted that by 2020 people would have had more conversations with chatbots than their spouses. While we haven’t yet…
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Outrank Your Competitor on Google
Even with all of the technological advancement in digital marketing, the Google algorithm remains a mystery to many. It’s a secret formula that…
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Ultimate Content Writing Tools for Every Writer
Content writing is a creative yet technical endeavour. Quality content takes time, effort and scrutiny. Even the best writers need to refine and edit…
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Is Your Business Ready to Get Digital?
Ready or not, every business is now being forced to use online solutions to manage its operations. The sooner businesses embrace digital…
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Kickstart Your Digital Marketing Strategy During a Pandemic
COVID-19 has completely transformed our daily lives. Not only has it had severe public health implications, but it’s also had an astronomic impact on…
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9 Social Media Marketing Mistakes to Avoid
Social media has become synonymous with digital marketing. It’s an integral aspect of today’s social fabric, with over 2.7 billion active Facebook…
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Facebook Ad Objectives 101
1.62 billion people log into Facebook every day. Its reach, scale and influence make it a valuable marketing tool. Despite the speculation that the…
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Essential Programming Languages for Digital Marketers
In the data-driven world of marketing, it has become standard procedure for marketers to be fluent in programming languages. This is because nowadays…
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